Hilscher Austria expands sales region in Central and Eastern Europe

Hattersheim, 21. Feb. 2024 – Hilscher Gesellschaft für Systemautomation mbH has expanded its sales region in Central and Eastern Europe (CEE). Together with its subsidiary Hilscher Austria GmbH, the company is tapping into a dynamic growth market. The expansion will give device manufacturers, machine builders and plant operators better access to industrial communication solutions from the market leader.

In addition to the Austrian core market, Hilscher Austria will cover the following markets in the future:

  • Czech Republic
  • Slovakia
  • Hungary
  • Slovenia
  • Croatia
  • Serbia
  • Romania
  • Bosnia and Herzegovina
  • Montenegro
  • Kosovo
  • Bulgaria
  • North Macedonia
  • Albania
A map of Europe with the majority of countries colored in grey. Austria as well as the central and eastern European markets are colored in turquoise.
Hilscher – empowering communication

With growth rates that are in some cases significantly higher than the European average, the CEE markets are extremely interesting for manufacturing companies," explains Selim Kuljici, Managing Director of Hilscher Austria GmbH. "As a result of economic progress, we expect the automation of production processes to increase in this market - along with the challenges for users. We therefore clearly recognize the growing need of our customers there for flexible and multi-protocol capable communication solutions such as our netX communication controllers.

Selim Kuljici

 Managing Director, Hilscher Austria

A man in a black business suit and a light-blue shirt is smiling into the camera. The background is grey.

By expanding its direct sales territory to Central and Eastern European countries, Hilscher Austria will approach the market more actively and increase its presence. Hilscher's customers will be able to gain important knowledge about flexible industrial communication through direct cooperation. The know-how built up will help machine builders, device manufacturers and system integrators to develop new business models and enable production systems to communicate efficiently with each other. "Thanks to my background, I can even provide many users with information in their own language. This is compelling and also builds bridges between different cultures, which ultimately benefits everyone," explains Hilscher Austria Managing Director Kuljici.

Hilscher's expansion in Eastern Europe will be accompanied by the appointment of Selim Kuljici, B.Sc. (FH), as Managing Director of Hilscher Austria GmbH. Kuljici joined Hilscher in Austria at the end of 2021 and was Head of Sales there until recently. Previously, the expert worked for Austrian automation company KEBA and logi.cals, among others.

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Communication controllers and printed circuit boards are extensively tested at Hilscher in Germany.



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Hilscher Austria GmbH

Our industrial communication experts from Linz provide flexible and reliable multiprotocol communication solutions for the Austrian automation market.

Hilscher Austria GmbH
Hafenstraße 47 - 51
4020 Linz

Hafenstraße 47 - 51