Hilscher
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Marketing Manager – Technical Content & PR (m/f/d)

TypeLimitationDepartmentStartLocation
Full timeNo limitationMarketingAs of nowHattersheim

Join our team!

For more than 35 years, the name Hilscher has stood for pioneering automation solutions. Since then, our family-owned company has grown into a leading global provider of industrial communication solutions, with 11 subsidiaries in 10 countries and more than 400 employees worldwide.

We support customers around the globe with innovative products and services that connect devices, machines, and systems. Our solutions stand for quality, efficiency, and flexibility—from PC-based Real-Time Ethernet and fieldbus networks to edge solutions and cloud connectivity. By developing and manufacturing our products across the entire value chain, we ensure outstanding expertise, first-class support, and maximum availability.

At Hilscher, we believe in identifying emerging trends early and continuously advancing our industry-leading technologies to help our customers stay ahead.

As a Marketing Manager – Technical Content & PR (m/f/d), you will become part of our Global Marketing team at our headquarters in Hattersheim, Germany. You will create core technical content for products, technologies, and corporate topics, providing the foundation for our global communication—from our website and marketing campaigns to technical articles and public relations. Working closely with international teams, you will ensure that complex technical information is communicated clearly, consistently, and in a way that resonates with our target audiences.

The Hilscher marketing team
From left to right: Tim, Elham, Tirza, Larissa, Julius, Claudia, and Marco.

Learn more about us

Technical Content & Content Marketing

  • You create and optimize core content for newsletters, email campaigns, websites, landing pages, technical articles, press releases, and marketing campaigns.
     
  • You develop core content for product, technology, and corporate topics that serves as the foundation for additional channels, formats, and local market adaptations.
     
  • You translate complex technical topics into clear, engaging, and audience-focused communication.
     
  • You ensure that all content is linguistically strong, technically accurate, aligned with the Hilscher brand, and suitable for international use.
     
  • You recognize whether content is not only well written but also technically sound, and refine it accordingly.
     
  • You develop messaging frameworks, copy elements, short descriptions, headlines, and key messaging.
     
  • You create keyword foundations for SEO, SEA, website content, and AI-driven discoverability (GEO).
     
  • You leverage AI tools to efficiently create, structure, and optimize content while taking full responsibility for its quality, accuracy, and tone of voice.

PR & Corporate Communications

  • You serve as the central point of contact for media relations and PR agencies within Global Marketing.
     
  • You coordinate technical articles, press releases, interviews, expert contributions, and PR activities.
     
  • You prepare briefings for media interviews with technical experts, Product Management, and the Executive Management team.
     
  • You support media interviews, trade press activities, exhibition PR, and occasionally press conferences.
     
  • You ensure that Hilscher presents itself to the media and external communication partners in a clear, professional, and consistent manner.

Collaboration & Global Marketing

  • You work closely with the Global Marketing team, regional Marketing Managers across EMEA, the Americas, and APAC, as well as Product Management, Sales, and technical experts.
     
  • You act as a linguistic and strategic sparring partner for campaign content, product messaging, and communication concepts.
     
  • You challenge unclear statements, structure complex technical information into compelling content, and ensure that content is not only produced but also takes responsibility for accuracy and relevance.
     
  • You support communication channel owners and other content owners by providing strong editorial foundations.
     
  • You brief and coordinate external agencies, PR partners, editors, and translation providers.
     
  • You help prepare central content so it can be used consistently worldwide and adapted effectively for local markets.

Content Strategy & Innovation

  • You maintain and continuously develop Hilscher's core content foundation.
     
  • You ensure a clear, direct, and professional tone of voice across all central communications.
     
  • You bring structure to editorial processes, briefings, and content reviews.
     
  • You monitor trends in content marketing, PR, SEO, AI-powered content creation, and industrial communication.
     
  • You ensure that AI-assisted content creation results in content with substance, relevance, and technical credibility—not generic output.

Formal qualifications

  • You have a degree or a comparable qualification in Marketing, Communications, Journalism, Public Relations, Technical Writing, Media, or a related field.
     
  • Ideally, you have additional training or practical experience in Content Marketing, SEO, PR, or AI-powered content creation.

Language skills

  • You have excellent written and spoken German and English skills, with a strong sense of tone, style, clarity, and audience-specific communication.
     
  • You are able to create and edit technical content that is accurate, engaging, and aligned with Hilscher's brand voice in both languages.

Mindset

  • You are passionate about technology and enjoy quickly familiarizing yourself with complex technical topics.
     
  • You work in a structured, independent, and detail-oriented manner, with a strong commitment to quality in content, language, and communication.
     
  • You are a strong communicator, enjoy working as part of a team, and have a hands-on mentality, contributing your own ideas to continuously improve content and communication processes.

Experience

  • You have several years of experience in Content Marketing, Corporate Communications, Public Relations, or Technical Communication, ideally within an industrial B2B environment.
     
  • You have experience creating high-quality content for a variety of channels, including websites, landing pages, newsletters, technical articles, press releases, and marketing campaigns.
     
  • You are able to communicate complex technical topics clearly, accurately, and in a way that is tailored to different target audiences while maintaining a consistent brand voice in both German and English.
     
  • You have experience with SEO and modern AI tools and know how to use them effectively to create and optimize high-quality content.
     
  • You enjoy collaborating with Product Management, Sales, technical experts, and international marketing teams.

Your Impact

  • Your content will be used globally and serve as the foundation for communication across international markets.
     
  • You will work on innovative topics related to industrial communication, automation, IIoT, and cybersecurity.
     
  • You will actively shape core content, PR processes, and the use of AI-powered content workflows.

Your Working Environment

  • You will collaborate closely with colleagues from Global Marketing, Product Management, Sales, and regional marketing teams across EMEA, the Americas, and APAC.
     
  • You will join a motivated team with short decision-making paths, strong technical expertise, and a collaborative working culture.

Your Growth

  • You will work with modern technologies and AI-powered tools to create and continuously improve high-quality content.
     
  • You will enjoy plenty of freedom to contribute your own ideas and actively shape the future of Hilscher's global communications.
A woman with brown hair smiles into the camera. She is wearing a purple blazer and a white shirt underneath. On the left side of the picture, there is a reflection of her on a glass wall.

Stefanie Ulrich

Any questions? We’re happy to help!

Feel free to contact your contact person, Stefanie Ulrich, at any time – we look forward to hearing from you.

Phone: +49 (0) 6190 – 9907-0

E-Mail: recruiting@hilscher.com

Start Your Journey with Hilscher

Our application process begins with the review of your complete application documents followed by a personal interview. In a pleasant atmosphere, we would like to get to know you better—both professionally and personally.

At the same time, you will have the opportunity to learn more about Hilscher and the framework conditions of your future role, as well as to ask any questions you may have.

Apply now

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Innovation, teamwork, and responsibility – these are the pillars of our corporate culture. As a second-generation family business, we focus on long-term success, made possible by the daily dedication of our employees. Together, we drive industrial communication forward and develop pioneering solutions for a connected world.

Thanks to its multi-protocol capability, Hilscher products can be integrated into almost any industrial application—yours included!

Become part of the Hilscher team and help drive the network integration of machines around the globe. We're always looking for dedicated people who are interested in one of the most disruptive technologies of our time.

For over 35 years the name Hilscher has stood for trendsetting automation solutions. We understand industrial communication like no other and stand behind our customers with innovative solutions and services for integrating their machines into their network.

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